And it’s one of those industries, you guys, where basically every marketing agency, AI agency, and lead gen agency has tried to go after them at some point. It’s always some version of:
“We’ll get you solar leads.” “We’ll book you appointments.” “We’ll install some AI thing that books you appointments.” Same shit. And honestly, I do think solar is pretty saturated right now. But for me, and you guys, that’s actually a feature, not a bug. Because we’re not gonna be doing what 99% of people are doing, even though the solar industry itself is quite simple.
You have, for example, a building that spends a lot of money on electricity. Then a solar company comes in and basically says: “Hey, you’re spending all this money on power every month. We can put solar panels on the building so you can produce some of your own electricity instead of buying all of it from the power company.” That’s essentially what solar is.
So the plan here, you guys, is we’re gonna drift a little bit, skrrrt, away from what everybody else is doing. Think stuff like “We’ll book you appointments.” “We’ll get you leads.” “We’ll install AI.” Which is all pretty vague, and there are already a million people selling that.
What we’re gonna do instead is go find a building that already spends a shit ton of money on electricity, and charge the solar company $3,700 for access to that building. Meaning the solar company is gonna be our customer, because that’s literally what they want.
Because normally, you don’t exactly have access to somebody else’s power bill. But check this out. In some cities, big buildings are required to report how much energy they use, and the city publishes it. These are called building energy benchmarking reports. It’s basically a public city list that shows how much energy large buildings use, and you guys can look these up yourselves.
Link:
Query: EBEWE_BENCHMARK (ID: 5)
So for example, Los Angeles can basically tell us: “Hey, this building at 600 West 7th Street used 86 million kilowatt-hours of electricity last year.” And sometimes, those same city records also show us exactly who’s attached to that building, with their email. Which is perfecto!
Now in terms of pricing. Why I picked $3,700? Well, I think It’s high enough that this is still good money, but it’s low enough that you don’t need a giant pile of trust to justify it. Remember, I’m deliberately doing this with no case studies, no testimonials, and no sales call. So I’m not trying to charge the absolute maximum this opportunity could possibly be worth. I want the opportunity itself to do the selling, not my reputation. The solar company should be able to look at the building and think: “If this turns into a customer, paying $3,700 to get in front of them makes sense.” And later, once you have proof, a couple customers, or you understand exactly what these opportunities are worth, you can absolutely charge more. But for this experiment, $3,700 is right at the intersection between meaningful money and an easy enough yes with zero proof.
1. Run a Claude Skill.
2. So once I'm gonna run it, I'm gonna pick one state. California**.**
3. Email both sides at the same time, so we're creating opportunities on both sides simultaneously.
3. Read the replies and see who actually wants what. So ****If a building says they’re open to solar, great. If a solar company says they have room for another job, great.
4. So I’m gonna put these together.