First thing we need is an industry, and the industry I picked is the honey industry. And I know it’s quite strange, because I don’t think anybody trying to get customers online wakes up and says, “you know what, I’m going for the honey industry today!” And I think is actually pretty good for us you guys, and it will make our life a lot easier, because if nobody’s going after this industry, then the people inside it probably don’t get pitched that often, which means getting a customer is gonna be much easier.
Another thing about the honey industry you guys is that: it's quite straightforward. You have, for example, a food company that makes something like granola, candy, cereal, honey barbecue sauce, whatever, and one of the ingredients they use is obviously honey, so they constantly need to buy that honey from somebody. And that somebody is called a commercial beekeeper. And these commercial beekkeepers you guys basically take care of the bees, make the honey, and they sell it to the food companies. That's basically the entire industry in a nutshell.
Now the thing is: when you look at what an average commercial beekeeper is worth to a food company, it's actually eye opening, almost crazy, because an average one for them is worth anywhere from $1 million to $4 million a year in sales straight away, and that’s just me being safe! Why? Because honey is just one small ingredient, but what they make with it, the products, they sell for 20 times more, sometimes 50 times more.
So the plan here, you guys, is we're gonna find a food company that's dying to find a commercial beekeeper, and we're gonna simply sell them that commercial beekeeper! We sell them exactly what they want, and we're gonna charge them $5,400 for one, meaning the food company is going to be our customer.
Well, throughout my research, I found out that apparently in the US, honey prices went up 27% last year, and America made 14% less honey. So these food companies are now paying more money for less honey, because now the honey itself is harder to get which means 99% of them will happily pay the $5,400 because you’re literally dangling in front of them exactly what they want!
Now when it comes to finding them: the way we find these companies is through something called FoodData Central. It’s basically a free public database that shows packaged food products and the ingredients inside them. So we simply search the ingredients for honey, and now we can see the exact food companies making products that already use honey.
It’s completely free for you guys to use, and I’m gonna be running it throughout this entire video, and I built it because doing all of this manually would take forever, and honestly, this is where automation actually makes sense. Let the machine do the boring shit.
We’re gonna run the whole thing on Claude. Claude is basically an AI model, and a Skill is just a set of instructions you give Claude so it actually knows what the hell it’s doing instead of being a dumbass. You literally type: “Give me 100 food companies and 100 commercial beekeepers in California,” and it gives you two lists. The Skill already has 900+ food companies and 1,200+ commercial beekeepers across 42 states, so if you start doing the same thing across multiple states, you’re talking about thousands of companies.
2. Pick one state. I’m gonna start with California.
3. Email both sides at the same time, so while we’re finding food companies that need honey, we’re also finding commercial beekeepers that have honey to sell.
4. Read the replies and see who actually wants what. If a food company says “yeah, we need honey,” beautiful. If a commercial beekeeper says “yeah, we have honey to sell,” beautiful.
5. Put those two people together.
6. Charge the food company $5,400 for the introduction.
And when I say “introduction,” I mean something literal. I’m gonna open Gmail, click Compose, put the food company and the beekeeper in the same email, explain who each person is and why I’m connecting them, and click Send. That email is the delivery.
There isn’t some giant service I have to fulfill afterward. I’m not booking meetings for them, I’m definitely not hopping on Zoom, I’m not becoming their honey salesman (although that would be cute) and I’m not managing whatever happens between them afterward. The thing they paid me for is access to the commercial beekeeper. Once I make that introduction, I delivered what they bought. And I’m gonna do this entire thing without taking a single sales call. Everything from finding the companies, contacting them, getting paid, and making the introduction happens through the laptop. So the work starts right now.