It is the end of September right now you guys, and in the U.S. Roughly 50 million kids are going back to school to study things they'll never remember or use in their entire lives. Which is funny because right now you got parents unfortunately stressing out over these things like backpacks, pencils, freaking lunchboxes, meanwhile the kiddo doesn’t even wanna go school and just wanna stay home and play Valorant.
Which is, honestly… you know, understandable. Valorant is way more fun, at least you learn some teamwork, you get to talk shit to strangers, you learn some anger management, you start cursing the Wi-Fi when it starts lagging. The Wi-Fi is like the most important thing, like if you ever have bad Wi-Fi, this is where, you know… it gets bad, you start having like anger issues,
But anyways, the other day, I was with my nephew, he came from school completely pissed off, then I asked him why, then he said, “well, we were supposed to watch a movie in school today, but the WI-FI wasn’t working, so they made us do silent reading. ”, I told him it's okay, the movie was going to suck anyway, and I took him to get some McFlurries at McDonald's, and while he was eating, that idea sat with me for a couple of minutes, and I started thinking about how schools actually get Wi-Fi, but I couldn’t find an answer, I had no idea, so after that, dropped him off, went back home, and then I started doing a little bit of research.
And throughout this research, I found out, that this is quite typical in schools, especially in the U.S, because, normally, in a school you have like hundreds, sometimes thousands of students and also teachers all trying to use the same WI-FI at the same time, so obviously, they need good internet. And good internet obviously costs money, you’re talking about hundreds or thousands of people using it. And the interesting part is that, in the the U.S, apparently the government actually pays for the Wi-Fi. They give schools money specifically so they buy internet. (around $2.7 billion/year on average based off my research.)
So essentially you have this transaction:
So it’s almost like it’s the hunger games. It’s like a bidding game.
After the bid, there's only one Wi-Fi company that's going to get the school contract. Everyone else lost, which means right there in the middle is where we can get a customer: the internet company that just lost.
And hear me out , because I want you guys to think about it this way: if we can find the WI-FI companies that just lost the contract, and we can find the schools that are bidding right now, well, we can simply sell those losers (aka the losing WI-FI companies) another school that's currently buying. And we can charge a lot of money for this, up to $10,000, and I'm gonna explain why:
See, when a school signs a contract with an WI-FI company, the contract is worth about $61,000 a year, and 86 out of 100 schools in the U.S. keep the same WI-FI company year after year, so if they win one school, they keep it for years. This is what nerds call LTV:
That's about 7.1 years on average, and 7.1 × $61,000 is about $433,000.
So right now, the $10,000 actually starts to look cheap when you compare that to the $430,000. And from what I could find, no one actually offers this anywhere on the internet, this is a completely new born offer because if you think about it from the loser’s side, they just lost a school. So the likelihood that they’re interested in paying for another school is gonna be extremely high. Because the offer now is essentially: “You just lost that school. Here’s another school that’s currently buying. Do you want it?”
So we’re gonna put this offer into the test that way It’s not just talk, I'm actually going to try to get a $10,000 customer, and I will, because, a) I know this offer is genuinely new, and no one is running it, b) I do this daily, and c) I’m selling people something they already want (which is what I recommend you guys do too. Sell people what they already want to buy. In our case, the WI-FI company wants another school contract). So I’m not gonna pitch them some generic AI offer, some “AI system,” some automation thing that no one asked for, even though apparently right now every guru is screaming AI, but when you actually look at their business, they’re not really selling AI, their business is teaching other people how to sell AI. Which is fine, you gotta do what you gotta do, you gotta put some food on the table, but notice what actually gets people to pay. They don’t wake up wanting AI. They want money, customers, whatever the actual outcome is. In our case, this Wi-Fi company doesn’t want an AI system. They just lost a school. They want another fucking school.